Yin + Young x Lidl – Sami Domači

Yin + Young x Lidl – Sami Domači

About the project
Client

Lidl

Agency

Yin + Young

Agency representatives

Marin Bulog, Domen Husu

Year

2021

Director

Jan Kok

Producer

Sebastjan Oblak

Director of photography

Dominik Istenič

Photographers

Klemen Razinger, Jaka Babnik

A TVC and a longer web video we filmed for Lidl's campaign that highlights a few selected Slovenian wine-makers and their superior wines. From Prekmurje to Goriška brda, from grape picking to bottling … this is the story of Lidl's wine-makers.

In vino veritas

Squareme Lidl Sami Domači TV ad - grey-haired man in a floral shirt resting his hand on a barrel in a cellar with painted barrel heads
01

Concept

We wanted to show authentic and intimate stories of the lives and passionate work of wine-makers. That’s why the entire production was based in a more documentary style with minimal direction to achieve the desired mood and feel.

Squareme Lidl Sami Domači TV ad - campaign photo of two smiling men in a wine cellar, one in a flat cap leaning on a large oak barrel
02

Wine producers

Erzetič
Ščurek
Puklavec Family wines
Radgonske Gorice

Squareme Lidl Sami Domači TV ad - man in a checked shirt reaching up to a row of oak barrels in a dark cellar lit by a shaft of light
03

Series


04

Crew

Production manager – Tjaša Kocjan / 1st AC – Ksaver Šinkar, Alex Delay / B cam – Aljaž Habot / Drone operator – Luka Murn / MUA – Nina Gudeljević, Tina Andolšek, Tanita Seifert / Gaffer – Sebastijan Škvarca / Lighting technician – Matic Zupančič, Marjan Nikolovski / Sound – SoundArt / Styling – Nataša Lapornik, Špela Rehar / Production assistant – Jure Artač

05

BTS