Client
Ministrstvo za kmetijstvo, gospodarstvo in prehrano republike Slovenije
Agency
Pristop
Agency representatives
Klemen Šefer, Damjana Grošelj, Katra Petriček
Year
2021
Director
Luka Štigl
Producer
Sebastjan Oblak
Director of Photography
Lazar Bogdanović
Photographers
Matjaž Krivic, Miha Bratina
For the promotion of local fishing and fish farming for Ministry of Agriculture, Forestry and Food and Pristop agency we filmed 4 seperate TV ads as well as a longer director's cut video. It was a fishy project – but in all the right ways!
The tastiest stories of our waters
Concept
The TV ads show the stories of local fishermen, fish farmers and processers that dedicate their everyday to ensuring quality local fish and fish products. We wanted to emphasize their dedication by using dramatic lighting and scenes that are not overly directed, but rather authentic and natural.
Series
We prepared four TV commercials, covering four different segments – Mariculture, Aquaculture, Fishing and Fish processing. All four stories were then merged into one Director’s cut in the length of 45s and 60s
Mariculture
Aquaculture
Fishing
Fish processing
Ekipa
Crew: 1st AD – Sanja Raičević / Production manager – Tjaša Kocjan, Vito Pešič / 1st AC – Ksaver Šinkar / B and C cam – Matej Slabe, Miha / Drone operator – Marko Ružič and Matej Lavka / DIT – Janez Stanovnik / Grip – Tomaž Jerebic / Gaffer – Klemen Smolar / Lighting technician – Bor Kiswarday, Primož Skubic / MUA – Tanita Seifert / Set design – Lara Štefančič / PAs -Miha Belcijan, Rene Aleš Gašperšič
