Mali grad x Pir.

In-House 90s commercial.

Mali grad x Pir.

In-House 90s commercial.

About the project

Client

Mali Grad

Year

2020

Director

Luka Štigl

Producer

Sebastjan Oblak

Director of Photography

Dominik Istenič

Actor

Klemen Šircelj

BEER! Beer! BEER! We travelled to the 90s for Mali grad Brewery's first ad and filmed a nostalgic video starring their delicious beer. The creative idea as well as execution were made completely in-house and with a whole lot of love. The result is an unBEERivebaly fun web ad – get it?

Beeeeeeer!

Squareme Mali grad x Pir in-house 90s commercial - actor in wire-rimmed glasses, shirt and tie pulling a face beside a phone showing a similar office worker

Concept

Pir means pivo. Now you know what the ad is about.

When we say in-house, we mean in-house. This ad for Mali Grad brewery was written, shot, edited, acted out and voiced by us. Yes, even the printer effect is Luka saying Pir with some extra swagger.
When we came up with the script, we followed through with the creative vibe by bringing back the 4:3 80-90s look (we don’t acknowledge the social media square format) together with some VHS effects.

Squareme Mali grad x Pir in-house 90s commercial - behind the scenes: three men, one in a black beanie and one in a blazer, checking the camera by an elevator

Crew

Production coordinator – Tjaša Kocjan / Camera – Matic Borkovič / Light technician – Damjan Žumer, Tomo Grdjan / MUA – Tanita Seifert / Set designer – Katarina Rižnar / Edit – Luka Štigl / Color grade – Sebastjan Oblak

Mali grad x Pir.

In-House 90s commercial.

Mali grad x Pir.

In-House 90s commercial.

Client

Mali Grad

Year

2020

Director

Luka Štigl

Producer

Sebastjan Oblak

Director of Photography

Dominik Istenič

Actor

Klemen Šircelj

Beeeeeeer!

Concept

Crew

BTS

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Proteini.si X Mikić

In-house Web campaign

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