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Baumit, Season 2!

#manliestman

Baumit, Season 2!

#manliestman
About the project
Client

Baumit

Client representative

Vesna Vulić

Year

2022

Director

Luka Štigl

Producer

Sebastjan Oblak

Director of photography

Dare Sintić

Baumit internazionale! After a successful first “season” of our commercials for Baumit together with Filip Flisar, we are coming back with a stronger one. The new, improved and still Macho season 2 is now international – with commercials for the all new Baumit ALL-IN product. The ads are playing in various country around the EU, on WEB as well as TV.

#manliestman

01

Concept

The key element we went for in ALL-IN was – surprise. We really wanted to show off the ALL-IN product’s biggest strength, that you can literally throw the whole bag into the cement mixer. We have tried to mix that with everyday situations, where Filip forgets to remove the packaging of everything around him.
For the Slovenian products, we tried to continue the story of Filip, the manliest man, who knows how to do everything himself… Except this time it’s not entirely true, as usually it’s his Baumit team, that knows how to save his ass.

02

Series

The second season of the Baumit ads are composed of four main commercials, with cutdowns for 15s, intended for social use.

04

Crew

1st Assistant Director – Sanja Raičević / Production Manager – Eva Kučera Šmon / DOP – Dare Sintić / 1st AC – Alex Delay / 2nd AC – Žiga Sagadin / Steadicam Operator – Matej Slabe / Gaffer – Damjan Žumer / Light – Igor Mlakar / Sound Tehnician – Peter Žnidaršič / Set Designer – Lara Štefančič / Makeup & Hair – Tjaša Založnik / DIT – Mitja Velkavrh / BTS – Tomaž Kos / PA – Miha Belcijan / Edit – Mitja Velkavrh / SFX – Ernest Fejzić, Soundart / Color Grade – Korektif, Jure Teržan & Martina Lajtner

05

BTS