Client
Baumit
Client representative
Vesna Vulić
Year
2022
Director
Luka Štigl
Producer
Sebastjan Oblak
Director of photography
Dare Sintić
Baumit internazionale! After a successful first “season” of our commercials for Baumit together with Filip Flisar, we are coming back with a stronger one. The new, improved and still Macho season 2 is now international – with commercials for the all new Baumit ALL-IN product. The ads are playing in various country around the EU, on WEB as well as TV.
#manliestman
Concept
The key element we went for in ALL-IN was – surprise. We really wanted to show off the ALL-IN product’s biggest strength, that you can literally throw the whole bag into the cement mixer. We have tried to mix that with everyday situations, where Filip forgets to remove the packaging of everything around him.
For the Slovenian products, we tried to continue the story of Filip, the manliest man, who knows how to do everything himself… Except this time it’s not entirely true, as usually it’s his Baumit team, that knows how to save his ass.
Series
The second season of the Baumit ads are composed of four main commercials, with cutdowns for 15s, intended for social use.
Flexible Glue
Estrich E225
HobbyBeton
ALL-IN
Crew
1st Assistant Director – Sanja Raičević / Production Manager – Eva Kučera Šmon / DOP – Dare Sintić / 1st AC – Alex Delay / 2nd AC – Žiga Sagadin / Steadicam Operator – Matej Slabe / Gaffer – Damjan Žumer / Light – Igor Mlakar / Sound Tehnician – Peter Žnidaršič / Set Designer – Lara Štefančič / Makeup & Hair – Tjaša Založnik / DIT – Mitja Velkavrh / BTS – Tomaž Kos / PA – Miha Belcijan / Edit – Mitja Velkavrh / SFX – Ernest Fejzić, Soundart / Color Grade – Korektif, Jure Teržan & Martina Lajtner
