Pristop x Petrol – Unstoppable for 80 years

Pristop x Petrol – Unstoppable for 80 years

About this project
Client

Petrol

Agency

Pristop

Agency representatives

Klemen Šefer, Damjana Grošelj, Barbara Podlogar, Eva Šterk

Year

2025

Producer

Sebastjan Oblak

Director

Miha Mlaker

Director of photography

Sven Pepeonik

Petrol celebrated 80 years of existence, and we marked the occasion together with a five-day shoot of one of our biggest advertisements to date. The journey took us all across this small country of ours, utilising many different locations throughout each shooting day. The Ads were directed by Miha Mlaker, with cinematography by Sven Pepeonik. This marked our fifth collaboration with Petrol, and we’re honored to be part of their 80-year legacy. A great summary of Petrol’s rich history was prepared by Marketing Magazin, which you can find here: https://www.marketingmagazin.si/opazeno/petrol-ze-80-let-poganja-neustavljive

Happy 80th, Petrol!

01

Series

We faced a major challenge: how to shoot the main brand commercial while simultaneously capturing shorter ads tailored to Petrol’s individual sales segments. Over the course of five precisely planned shooting days, we successfully produced the flagship ad along with nine product-specific versions. This was only possible through detailed production planning and a thoughtful approach to content.

At one point, for example, we transformed a modern house in Murgle into three completely different apartments — all thanks to clever and precise set design.

The entire project came together thanks to an exceptional crew we work with regularly — a team we know we can count on in any situation. Not all of the ads are live yet; we’re updating the page continuously.

02

Crew

Assistant Director: Sanja Raičević / Jr. Producer: Nika Sretenović / 1st AC: Alex Delay / DIT: Mitja Velkavrh / Gaffer: Aleks Vuga, Klemen Smolar / Best Boy Electric: Bor Kiswarday, Nace Tomat / Lighting Technicians: Igor Mlakar, Blaž Lončar / Key Grip: Sašo Sladojević / Grip: Matej Jalšovec / Set Designer: Roza Peternelj / Set Decorator: Jaka Thaler / On-Set Props: Dejan Rusanov / Wardrobe Stylist: Katarina Šavs / Hair & Makeup: Tina Urekar, Laura Butkovič / Casting Agent: Živa Vadnov / Location Manager: Mišel Ćurčić / Catering: Super Catering / Production Assistants: Aljaž Tepina, Miha Belcijan / BTS Photographer: Blaž Bednjički /

03

Behind the scenes