Herman & Partnerji
Miha Bevc, Jernej Lipar, Milan Slana
Director of photography
Ad for Slovenian Telekom, made together with the agency Herman&Partnerji, for which we shot a TVC that playfully tackles the topic of elderly care at home and presents an excellent device that ensures that even in old age, our loved ones can be more carefree in their daily adventures.
FOR A SAFE STAY AT HOME
The challenge was to present a rather difficult topic of home care for the elderly, which can quickly turn into a sad direction. That’s why we wanted to approach the topic from a different angle, and present the elderly not as crippled but as people with a will to live and have fun. The E-care service is here to provide them with more security and gives their loved ones the peace of mind knowing that someone is watching over them. This is how we imagined a gentleman who enjoys everyday tasks and is guided through life by the melodies of the waltz, until something goes wrong. But even then he quickly finds his way and the waltz can continue.
Assistant Director – Sanja Raičević / 1st AC – Matic Borković / 2nd AC – Žiga Sagadin / Gaffer – Klemen Smolar / Grip – Matej Nikolavčič / Sound Tehnician – Peter Žnidaršič / Set Designer – Žan Šabeder / Makeup & Hair – Tjaša Založnik / DIT – Mitja Velkavrh / PA – Jure Artač / Casting – Orange / Edit – Mitja Velkavrh / SFX – Ernest Fejzić, Soundart / Color Grade – Korektif, Jure Teržan & Martina Lajtner