Client
Studena
Agency
Imagobold
Agency representatives
Eva Frass, Urška Grabeljšek
Year
2020
Director
Luka Štigl
Producer
Sebastjan Oblak
Funky. Different. Lots of post-production. 100 render exports. Good times! A series of two web commercials for Croatian water brand Studena. The goal of the video was to present the extremely wrong perception of beauty, that today's social media imposes on individuals. So for once, think about why not being an influencer is cool and become a #disfluencer. Be yourself.
#disfluencer
Concept
Both web videos were filmed in a white studio, where we did part of the changes on actors in real time and the rest in postproduction. The biggest challenge was definitely the actor’s upper body change, which we solved by using a body-model, our old production friend Igor Mikić.
Campaign
Studena – Guy
Crew
Director of photography – Dominik Istenič / Production coordinator – Tjaša Kocjan / Styling – Nina Jagodic / Makeup – Tanita Seifert / Camera operator – Matic Borkovič / Lighting technician – Igor Mlakar, Marko Perne / Sound postproduction – SoundArt / VFX – Žiga Radulj / Casting agency – Avdicija.com
