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Loto x Luna TBWA

Agency & in-house 4 year campaign

Loto x Luna TBWA

Agency & in-house 4 year campaign
About the project
Client

Loterija Slovenije

Agency

Luna TBWA

Agency project lead

Nina Melink, Martin Stariha

Year

2017-2019

Director

Luka Štigl

Producer

Sebastjan Oblak

Director of photography

Jan Kok

Number of videos in the series

13

For over three years the process has stayed the same – whenever someone wins the Loto jackpot, we go to the point of purchase and put up a big red arrow to signal the selling place of the winning ticket. Well, the ones who actually go there are Nejc and Jan, while we take care of the script and transport as quick as possible, so the videos are always fresh! And since we never know where the next Loto jackpot will drop, the videos always present an unexpected challenge. So, to get to various places all over the country, we’ve already had to ice skate, row, ride scooters, rollerblade, and even use teleportation to get there!

When the Loto drops, our commercial pops

Squareme Loterija Slovenije web campaign. Actor Jan Hrušovar pointing the Loto arrow in front of Ravne na Koroškem sign
01

Cast

Jan Hrušovar and Nejc Šmit

Squareme Loterija Slovenije web campaign. Actors Jan Hrušovar and Nejc Šmit driving on a red scooter motorbike with the Loto arrow in the back driving on the road into Trojane town
02

Campaign

We started this project 3 years ago and shot the series of 11 different videos on various different locations all over Slovenia.