Client
Loterija Slovenije
Agency
Luna TBWA
Agency project lead
Nina Melink, Martin Stariha
Year
2017-2019
Director
Luka Štigl
Producer
Sebastjan Oblak
Director of photography
Jan Kok
Number of videos in the series
13
For over three years the process has stayed the same – whenever someone wins the Loto jackpot, we go to the point of purchase and put up a big red arrow to signal the selling place of the winning ticket. Well, the ones who actually go there are Nejc and Jan, while we take care of the script and transport as quick as possible, so the videos are always fresh! And since we never know where the next Loto jackpot will drop, the videos always present an unexpected challenge. So, to get to various places all over the country, we’ve already had to ice skate, row, ride scooters, rollerblade, and even use teleportation to get there!
When the Loto drops, our commercial pops
Cast
Jan Hrušovar and Nejc Šmit
Campaign
We started this project 3 years ago and shot the series of 11 different videos on various different locations all over Slovenia.