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Internavti x Planica

A series of tasty TV ads

Internavti x Planica

A series of tasty TV ads
About the project
Client

Ljubljanske mlekarne

Agency

Internavti

Agency representatives

Anja Bencik, Blaž Kocjančič

Year

2021

Director

Luka Štigl

Producer

Sebastjan Oblak

Director of Photography

Dominik Istenič

We filmed 4 short TV and web ads for the most legendary Slovenian ice cream Planica, where the newest flavours are the main stars. Of course, we had to try them as well and they are all delicious!

How many scoops?

Squareme Planica ads - actor Andrei Lenart scooping ice cream towards the camera with macro lens on a wooden kitchen counter with Astera light above
01

Campaign

By using different camera moves and transitions we created visually interesting ads that are all different, but connected with the same style. During filming we “used” over 40 tubs of ice cream! 🙂

02

Crew

Crew: 1st AD – Sanja Raičević / Production manager – Tjaša Kocjan / 1st AC – Ksaver Šinkar / DIT – Janez Stanovnik / BTS photographer – Tomaž Kos / Lighting technician – Damjan Žumer, Igor Mlakar / Set design – Katarina Riznar / Food styling – Gruša Zorn / MUA – Tjaša Založnik

Squareme Planica ads - production crew preparing for filming Planica packshot on a wooden table with camera facing upside-down, DOP Dominik Istenič, AD Sanja Raičević, gaffers Igor Mlakar and Damjan Žumer
03

BTS