Nina Zadnikar, Ana Šušteršič
Director of photography
David Martek, Konrad Pižon
Sometimes we have to feel the dark, in order to appreciate the light. And sometimes we have to show how bad it could be, so that we can appreciate it when it’s good. Or even the best! That’s why we made the worst four commercials in the world! Yes, you heard it right. The worst ones! The TV spots with the stupidest ideas in the world, and beyond it! In the series of these four commercials we meet aspiring young man – David, who tries to describe his crazy ideas to his superior – Martin, in order to find a way of showing how successful, fast and trustworthy the Enaa delivery is. Of course, David always fails. Martin is just a typical old-school guy that thrives in his safe warehouse environment instead of flying through the vastness of space on a high speed rocket.
If it’s not the best, it’s not Enaa!
The series of four TVCs consists of a really simple structure: the animated part and acted part. In the acted part we get to know our protagonists David and Martin, who differ a lot from one another. David can get distracted with his illusions really easily in contrast to Martin who is always waiting for him to come back to reality so that he can crush his illusions: there are no rainbows in space!
The campaign consists of four different commercials, where each tries to further escalate the bizarre and hilarious ideas of presenting… well, the fastest delivery ever!
Enaa, Episode 01. Make my logo bigger
Enaa, Episode 02. Postman
Enaa, Episode 03. Giant
Enaa, Episode 04. Make my logo Faster.
1AD: Sanja Raičević / Production manager – Eva Kučera Šmon / VFX – Nejc Žolgar / Edit – Mitja Velkavrh / 1AC – Alex Delay / Grip – Tomaž Jerebic / Gaffer – Miha Flajs / MUA – Tjaša Založnik / Set design – Katarina Rižnar / Styling – Damir Raković Ponorelli / Sound – Peter Žnidaršič / Casting – Avdicija.com /